Empowering Brands through Creative and Results-Driven Marketing

  • Brand Strategy

  • Campaign Development

  • Content & Social Media

  • Marketing Operations

  • Team Leadership

Strategic and results-oriented marketing expert with nearly two decades of experience in:

Multi-Brand Management

Most recently built and led a team of marketing specialists, directing social media strategy and marketing operations across multiple brands and target audiences.

Resume

Marketing On Demand

Whether you need support with marketing strategy, process building, social media, copywriting, design or branding… I’m here to help.

Portfolio

Record-Breaking Results

Under my leadership, marketing proves highly effective, with record-breaking giving totals and follower growth. But don’t just take my word for it…

Numbers

“Hayley Catt is a creative and forward-thinking communicator and strategist. She keeps her finger on the pulse and knows when and how to engage her target markets. Put simply, Hayley is an incredible professional and even better person.”

- Adam Hollingsworth, Talk with Adam, LLC

Contact Me

  • Swipe for Skills That Make a Difference

  • Creative Strategy

    I’m all about blending creativity with analytics to execute campaigns that engage your audience and deliver results.

  • Enhancing Efficiency

    I develop streamlined workflows that clarify team expectations, ensure timely project completion, accommodate flexibility, and maximize operational efficiency.

  • Innovative Engagement

    I turn followers into fans through engaging, interactive, and shareable content that sparks conversations and builds community.

Leadership Principles

Listen

I prioritize building relationships and demonstrating value with a genuine open-door policy to listen and understand.

Fix

I ensure that any process, workflow, or performance issues are addressed and fixed with the team's input.

Advocate

I am my team's biggest advocate and cheerleader. Recognizing hard work, advocating for resources, and ensuring their voices are heard encourages a collaborative environment where everyone feels valued.

Empower

I empower those I lead by showing support, encouraging input, and ensuring they have the tools needed to succeed.

Trust

Trusting my team of professionals to do their job allows them to take ownership and stay motivated without micromanagement.

Testimonials

  • "Hayley is a highly strategic thinker and cares deeply about the work she and her team do. She has built a high capacity team doing high impact work. She is great about taking initiative, seeing when challenges are on the horizon and working to get in front of them."

    Adam Bain

  • "Hayley is incredible not only as a marketer, but as a leader. Her entire team found her to be knowledgeable, intelligent, decisive, kind, and fun. There is no one I would trust more or rather work alongside than Hayley!"

    John David Brown

  • "Hayley excels in crafting content strategies that not only align with brand goals but also resonate with target audiences. Her ability to analyze performance metrics and adjust strategies in real-time ensures that every campaign is optimized for success. Hayley is an incredible social media manager whose expertise, creativity, and dedication significantly impact any social media presence and makes working with her SO much fun! Anyone would be lucky to work alongside her."

    Danielle Phillips

  • "It was an honor to work with Hayley for 10 years, during which I witnessed her evolve into a confident leader who is always eager to learn and consistently excels in managing her talents."

    Carmon Keith

 Personality & Performance Assessments:

  • ARTISAN + SPECIALIST

    Artisans are disciplined, attentive performers of their jobs. They identify problems and enjoy solving them, particularly when the problems fall clearly within their area of expertise. They enjoy working at a steady pace and leveraging that expertise for the greater good.

    Specialists are precise, careful, and respectful workers. They want to work with facts and are detail-oriented, bringing a sharp focus and critical eye. They appreciate clear instructions and maintain high standards. They are dutiful, self-disciplined, and generally dedicated to their role and organization.

  • C-S (Compliance-Steadiness) - The Analyst

    The Analyst is a combination of the C (Compliance) temperament being first and the S (Steadiness) temperament being second.

    The Analyst is a quiet, capable individual who works well in a structured environment and requires attention to detail. They are systematic, precise thinkers who tend to follow procedures in both their work and personal lives.

    LEADERSHIP STYLE: Leaders with the Analyst personality are excellent at enforcing deadlines, creating schedules, and are sticklers for accuracy, while also placing great value on the group's overall cohesiveness. They will support others without wanting the "spotlight." They use their natural strengths in analysis and planning to look at problems from all sides, put a great deal of thought into calculating any course of action, and excel at listening to and including other people's ideas.

  • DT | TD - THE JUDICIOUS ACCOMPLISHER

    People with this pairing derive real joy and energy from getting the right things done efficiently and effectively and using their judgment to avoid wasting time and resources. They get a lot done by identifying the highest priorities and holding themselves to high standards of execution. They are prudent, focused, and diligent. We call this pairing The Judicious Accomplisher.

  • Processor

    Processors have an innate desire to bring order to any situation – they focus not only on what they’ve been asked to do, but also on the underlying systems and processes that will make doing it more consistent and repeatable – and if those systems and processes don’t yet exist, they’ll begin by designing and implementing them.

  • Relator | Strategic | Analytical | Consistency | Deliberative

    This personality type builds trusted relationships and applies strategic, analytical, and deliberate thinking to create fair, consistent outcomes in complex work environments.

  • INTJ-A (Architect)

    Architects thrive on intellectual challenges and the opportunity to implement innovative ideas. They excel in roles that allow them to utilize their strategic thinking and problem-solving skills. Their ability to see the big picture while also attending to crucial details makes them a valuable asset in any organization.

Ready to take your brand to the next level?
Let’s connect!