Let’s let the data do the talking…
Career Highlights
As a digital strategist, I led a team of specialists in crafting compelling content that engaged target audiences, increased loyalty, and inspired action across multiple brand channels, including:
Under my leadership, social media proves highly effective.
Take a look at the numbers…
In 2023 alone:
49.7 million impressions, resulting in 2.27 million engagements and 397,000 link clicks.
Almost 39,000 new followers gained.
48% of all traffic to AnnieArmstrong.com came from social media.
Achieved record-breaking results every year I led the social strategy for the Annie Armstrong Easter Offering.
In 2024, we raised $74.7 million, marking a 22% increase of $15.1 million since I began working on the campaign in 2017.
Follower Growth
With my strategic direction, NAMB Instagram saw a 95% growth, from only 1,200 followers in 2016 to 27,700 followers.
What others are saying…
“It was a joy to work with Hayley! She continually earned my respect with her marketing talent, creativity and keen insight. Hayley is a passionate professional who always puts her gifts to work for the good of her team and the success of the organization.”
Peg Jones, Chief Development Officer
