Led the social media strategy for the Annie Armstrong Easter Offering Campaign, resulting In record-breaking success every year.

Campaign Brief

Coordinated live event social media coverage, including photography, videography, graphics, content gathering, online engagement, and producing evergreen content for future use. Attendee #s ranged from a small meeting of 20 to a crusade for 38,000.

Wrote and executed Meta traffic and conversion ads for fundraising campaigns, events, resources, podcasts, and follower growth.

Provided photography direction, image curation, photo editing, and layout collaboration for On Mission Magazine.

Approved all Send Relief social media communications during crises, conveying response efforts related to natural disasters, clean water, war, hunger, and other emergencies.

Still photographer, website coordinator, and assistant to the Director for Fireproof and Courageous.

Planned and launched the #FueledbyAnnie social media campaign to showcase how gifts to the Annie Armstrong Easter Offering fund missionaries and to encourage funded missionaries to participate in the campaign.

Designed social media graphics for various films distributed by Sony Pictures, including Miracles from Heaven, Priceless, The Dropbox Film, and more.

Collaborated with another writer to produce a Foster Care Awareness Month article, drawing from my experiences and the mission of Send Relief to support foster and adoptive families.

Link to Article

Designed and built a new website, new branding, and custom photography for a local Homeowners Association to attract new neighbors and provide resources for current residents.

Project Brief

Edited "Courageous Living," ensuring its powerful message resonates with the reader.

Served as a board member for Women of Worth from 2016 to 2020. As the marketing representative on the board, I focused on promoting the organization’s mission to empower women by teaching them trade skills and sharing the gospel with children through Good News Dolls.