Hayley Catt
Marketing & Communications Leader

Digital Marketing & Communications Leader with nearly 20 years of experience blending creativity with data-driven strategy to deliver campaigns that engage audiences and strengthen brand presence. Skilled in content strategy, social media management, SEO, digital advertising, email marketing, and brand storytelling. Recognized for leading teams, developing scalable processes, and aligning communications with organizational goals to drive growth and impact.

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Marketing Consultant
Independent Contractor | 2015 - Present

  • Help clients establish visual identities, content strategies, and brand presence across platforms.

  • Develop and execute digital advertising campaigns and social media strategies tailored to target audiences.

  • Design graphics, manage multi-channel content, and align messaging with organizational goals.

  • Deliver measurable improvements in engagement, consistency, and brand awareness for nonprofit and corporate clients.

  • Clients include: Sony Pictures, The Kendrick Brothers, 70x7 Path to Forgiveness, Fund the Nations, Refresh Conference, Sherwood Pictures, Iesodo Animated Series, City of Refuge Atlanta, The Drop Box Film, Author Lauren Hankins, Discovery Ministries, and more!

  • Skills: Social Media Management and Strategy, Branding and Identity, Graphic Design, Customer Satisfaction, Creativity in both Digital and Print Designs, Adaptability, Project Management, Proactivity, Resourcefulness, Photography, Time Management

Digital Content Strategist
North American Mission Board | 2014 - 2024
Missions, Church Planting, and Community Engagement Nonprofit

  • Transitioned from agency-managed accounts to a high-performing in-house team of 5+ specialists.

  • Developed and executed paid + organic campaigns, driving a 95% increase in followers and higher engagement across platforms.

  • Generated 48% of website traffic for a $74.7M annual fundraising campaign.

  • Built content calendars, analytics dashboards, and scalable workflows to improve ROI and optimize team efficiency.

  • Managed cross-channel campaigns for mission-driven initiatives across multiple brands.

Skills:

  • Marketing: Marketing Strategy, Branding & Identity, Public Relations, Crisis Communications, Marketing Event Planning, Customer Satisfaction

  • Leadership: Team Leadership, Business Process Improvement, Budget Management, Hiring and Onboarding, Adaptable Processes, Effective Communication

  • Content: Social Media Management, Content Strategy, Reporting and Analytics, Graphic Design, Copy Editing, Paid Advertising, Photography Management, Photo Editing, Live Event Coverage, Audience Identification and Engagement

Storyteller
International Mission Board | January - December 2013
Missions and Community Engagement Nonprofit

  • Created award-winning content, including stories, photography, and social campaigns for Sub-Saharan Africa.

  • Partnered with local ministries in after-school programs, children’s AIDS hospice homes, and community outreach in Johannesburg, South Africa.

  • Skills: Teamwork, Content Creation, Copy Editing, Interpersonal Communication, Ministry Development, Missional Living, Teachability, Flexibility

Advertising Associate
Sherwood Church & Sherwood Pictures | 2007-2012

  • Designed sermon series artwork, church communications, billboards, and marketing assets.

  • Managed website content, social media, and digital strategy, ensuring consistent branding.

  • Produced event and promotional photography used in marketing campaigns, publications, and advertising.

  • Served as on-set photographer, website coordinator, and assistant to the Director for Sherwood Pictures.

  • Skills: Advertising, Graphic Design, Photography, Proactivity, Print Layouts, Email Communications, Website Management, Event Promotion and Coverage

Photopass Photographer
Walt Disney World Resort | 2006-2007

  • Served as a Seasonal Photopass Photographer at Walt Disney World Resort, creating memorable guest experiences through photography and storytelling.

  • Photographed guests with iconic performers, characters, and landmarks across the parks.

  • Gained firsthand Cast Member experience, embracing Disney’s values of excellence, collaboration, adaptability, attention to detail, and creating memorable guest experiences.

  • Skills: Photography, Excellence, Collaboration, Adaptability, Attention to Detail, Customer Service, Creating Memorable Experiences.

EDUCATION
Bachelor of Science in Communications
University of Mobile, AL | 2003-2006

Graduated Magna Cum Laude, completing one semester early, with a Bachelor of Science in Communications, specializing in Journalism, and a Minor in Christian Studies

Design:

  • Adobe Creative Suite: Photoshop, Illustrator

  • Canva

Social Media:

  • Meta Business Manager

  • Sprout Social

  • Later Social

  • Instagram

  • Facebook

  • X

  • TikTok

  • CapCut

  • LinkedIn

SOFTWARE

Collaboration:

  • Microsoft Office: Word, Outlook, Teams, Excel, Powerpoint

  • Google Suite: Docs, Sheets, Tables, Slides

Web:

  • Squarespace

  • WIX

  • Wordpress

Email:

  • Active Campaign

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