Hayley Catt
Marketing Professional
Passionate about combining creativity with analytics to craft marketing campaigns that tell compelling stories, engage target audiences, and drive results.
Seventeen years of experience in marketing, with expertise in strategy, leadership, social media, process management, content development, copy editing, graphic design, digital advertising, and team management.
North American Mission Board / Send Relief
Relief and Community Engagement Nonprofit
Digital and Content Strategist, 2014-2024
Directed the company's social media strategy and managed a team of specialists. Developed and optimized marketing processes, executed paid advertising campaigns, and produced engaging content for multiple audiences and brands. Initially served as a graphic designer and photography manager, contributing to the brand’s visual identity and consistency.
Skills:
Marketing: Marketing Strategy, Branding & Identity, Public Relations, Crisis Communications, Marketing Event Planning, Customer Satisfaction
Leadership: Team Leadership, Business Process Improvement, Budget Management, Hiring and Onboarding, Adaptable Processes, Effective Communication
Social Media: Social Media Management, Content Strategy, Reporting and Analytics, Graphic Design, Copy Editing, Paid Advertising, Photography Management, Photo Editing, Live Event Coverage, Audience Identification and Engagement
Independent Contractor
Designer, Social Media Manager & Photographer, 2015-Present
Specialize in creating visual identities and managing brand presence across platforms. Develop and execute social media strategies, design graphics, and capture photography—all tailored to elevate clients' brands and engage audiences.
Clients include Sony Pictures, The Kendrick Brothers, Fund the Nations, Sherwood Baptist Church, Refresh Conference, Sherwood Pictures, Iesodo, City of Refuge Atlanta, The Drop Box Film, Discovery Ministries, and more!
Skills: Branding and Identity, Graphic Design, Customer Satisfaction, Creativity in both Digital and Print Designs, Adaptability, Project Management, Proactivity, Resourcefulness, Photography, Time Management
Mouse Counselors
Travel Agency
Independent Travel Agent, 2014 - Present
Offer expert planning services to ensure my clients’ travel experiences are seamless and enjoyable. Authorized Disney Vacation Planner and Certified Universal Travel Agent.
Skills: Customer Service, Attention to Detail, High Level of Accuracy, Advertising, Travel Planning, Customer Satisfaction, Project Management
International Mission Board
Missions and Community Engagement Nonprofit
Storyteller, January - December 2013
Served in Johannesburg, South Africa, as an award-winning social media manager, writer, and graphic designer for the Sub-Saharan Africa Affinity.
Skills: Teamwork, Content Creation, Copy Editing, Interpersonal Communication, Ministry Development, Missional Living, Teachability, Flexibility
Sherwood Baptist Church
Advertising Associate, 2007-2012
Graphic Designer, Photographer and Digital Strategist for Sherwood Church. Assistant to the Director, Website Coordinator, and On-Set Photographer for Sherwood Pictures.
Skills: Advertising, Graphic Design, Photography, Proactivity, Print Layouts, Email Communications, Event Promotion and Coverage
Walt Disney World Resort
Cast Member, 2006-2007
Seasonal Photopass Photographer at the Walt Disney World Resort.
Skills: Photography, Excellence, Collaboration, Adaptability, Attention to Detail, Customer Service, Creating Memorable Experiences.
Education
University of Mobile, AL, 2003-2006
Graduated Magna Cum Laude, completing one semester early, with a Bachelor of Science in Communications, specializing in Print and Broadcast Journalism, and a Minor in Christian Studies
Software
Canva
Sprout Social
Adobe Photoshop
Meta Business Manager
Instagram
Facebook
X
TikTok
CapCut
Microsoft Office: Word, Outlook, Teams, Excel, Powerpoint
Google Suite: Docs, Sheets, Tables, Slides
Squarespace
ChatGPT